Under Armour’s long-term Access to Sport commitment applies the same dedication to players, seeking to break down barriers and create opportunities for millions of youth to engage in sports by 2030. It’s an ambitious quest, but an incredibly important one that builds on UA and NCMFC’s shared values, years of work, and current initiatives. The ultimate goal is to increase equity in sport. Each athletic director works with the coach over the course of a year to help them keep a pulse on the job market, introduce them to potential decision makers, and provide access to the limited resources that will foster their career aspirations at the highest levels of football coaching. The Coalition Academy is a year-long program that pairs 12 college coaches with 12 athletic directors to offer mentorship, networking, and advocacy. With only 131 FBS head coaching jobs in existence, the opportunity to help level the playing field for minority coaches does not come about often, but when it does, the NCMFC’s goal is to increase minority hires by expanding its engagement with FBS programs from 55% to 75%. Since the combined effort began in 2021, 55% of schools with open positions engaged with NCMFC and three NCMFC member coaches received head coaching positions.Īfter a year of partnership, it became clear that the Coalition Academy is a fundamental resource for the next generation of coaches and needed to expand alongside the significant need for diversity. That’s why Under Armour and NCMFC have established a five-year partnership with a $1.5M commitment backing it in order to create lasting change. This disparity in representation between the field and the sidelines isn’t just harmful to the coaches of today but the next generation as well. Over 70% of players in the NFL belong to a minority community, but in 2021 only 15% of coaches did. With fewer opportunities and tighter timelines for success, minority coaches are overlooked and underutilized. Under Armour and the National Coalition of Minority Football Coaches (NCMFC) are working to bring these tenets of fairness to the locker rooms and sidelines of America’s favorite football teams. While private businesses appoint board members with diverse backgrounds and create action plans, the sports world is being left in the dust. Yet these terms are almost exclusively used in corporate offices and boardrooms. Diversity, equity, and inclusion are foundational to every industry.
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